About Our Director
Jhavante Hill
My basketball journey started at a young age through youth leagues, and I went on to play all four years at Menlo-Atherton High School. After graduating, I began coaching immediately with the Bay Area Sonics in 2018 and currently run the 7th grade division, with experience coaching NJB, AAU, school basketball. I also served as the Menlo-Atherton freshman head coach (2019–2022) and assistant varsity coach (2020–2022), helping the program win a CCS Division I championship. Alongside coaching, I’ve worked as a skills trainer, using my experience to connect with athletes from youth through college—sharing knowledge, passion, and a love for the game.
Hardwood Hustlerz Staff
Welcome to Hardwood Hustlerz! We’re excited to have you and your athlete join our training community. Our staff is made up of dedicated coaches and trainers who are passionate about youth development both on and off the court. Every member of our team is trained to create a safe, positive, and structured environment where athletes can build skills, confidence, and discipline. Led by Jhavante Hill, our programs are designed with purpose and care. From skill development to strength and conditioning, our staff works together to ensure each athlete receives quality instruction, encouragement, and support.
Coach Kevin Sims-Kadar
Co-Director
Kevin Sims has over 50 years of experience in basketball as a player, coach, and mentor. His journey began at the Boys & Girls Club and Kelly Park in Menlo Park, continued through Menlo Atherton High School, and Foothill College. With more than 10 years of coaching and training experience, Kevin is dedicated to helping kids build strong fundamentals, confidence, and a love for the game. He focuses on skill development, teamwork, and positive character both on and off the court.
Ira Bing
Strength and Conditioning
Coach
Move Better. Perform Longer. Play Without Limits
Conditioning is more than a high heart rate—it’s about building a body that performs under pressure. I’m Ira Bing, and I help athletes regain their edge through precision-designed programs that combine strength, functional mobility, and metabolic conditioning.
I believe in sustainable performance, not burnout. Using real-time feedback and recovery-based adjustments, my programs drive consistent progress while reducing injury risk. Built on resilience, capacity, and longevity, my training prepares athletes not just for the season—but for life.
Backed by years of training experience, eight years of military service, and coaching in basketball, wrestling, and track.
Start your hybrid performance journey with Ira Bing.
Yoshi Sato
Yoshi Sato is a lifelong basketball player and aspiring educator who played basketball throughout high school and is now studying education at UC Irvine. He has been coaching for several years with Sonic’s, working closely alongside Jhavante to help develop players’ skills, confidence, and love for the game. Through his experiences as both a player and coach, Yoshi has grown passionate about mentorship and leadership, and he aspires to combine basketball and education by coaching and teaching in the future while making a positive impact on young athletes.
Hardwood Hustlerz Mission
Empowering Athletes
The mission of Hardwood Hustlerz is to help young athletes grow both on and off the court by building confidence, discipline, and a strong work ethic. We provide a fun, structured, and positive training environment where players learn how to compete, handle challenges, and develop the mindset needed for long-term success in basketball and in life.
“Give your athlete a place to work hard, compete, and grow the right way.”